25 BILLION DATA POINTS PER DAY, AND COUNTING.

That's a lot of location data. But don't worry -- it's all consent-driven and free of personally identifiable information to keep consumers safe!

The Adder R&D Team Analyzes
GPS Movement, Geospatial,
Atmospheric, and Other Map Data
To Tell THE CUSTOMER STORY.

 

Adder’s focus on geospatial analytics and customer behavior data began in 2017 when working to prove the value of our car wrap advertising gig economy concept. Today, we operate our fleet and help other companies measure the ROI of their vehicle ads, billboards, bus ads, taxi ads, and more.

Because marketers love stories. Stories about movement, and the relationship between outdoor ads and customers that see them.

Our partner SDK and APIs are currently in development. Subscribe to our dev journal and then check out our blog for updates.

In a nutshell, we’re creating a GPS movement toolkit designed to learn from it’s environment – giving you tools to get up to date and accurate outdoor analytics.

Adder Analytics graphic
Adder Analytics is a system unlike any other in the OOH market.

VERIFIED IMPRESSIONS

Get the analytics your customers need to verify ROI on any out of home advertisement. Using Adder Analytics is easy for fleet and stationary OOH inventory owners alike. Use the Adder Portal to measure and track impressions based on real GPS location data sourced from our stack of over 50 million mobile devices in the US.

LOCATION CONVERSIONS

The advertising attribution story only begins with an impression. We like epics, though, so we tell the whole tale. Adder's geospatial analytics system not only informs us who was near your ad, but where those people go after seeing your advertisement.

EXTRAPOLATION

Adder tracks over 50 million mobile phones in the US, detecting the devices up 50-250x per day. With such a vast data set, our algorithms and API can confidently predict the full picture of how many impressions your ads get better than anyone else on the market.

WHAT'S YOUR STORY?

MARKETERS
DATA SCIENTISTS
AI TRAINERS

THESE MACHINES ARE LEARNING.

Promethus II dark room shot with green LEDs

Our shard cluster of purpose built hardware serves as the foundation for our cloud analytics and location services.

For our more experimental-side development, we use the Prometheus II.

This alien-looking machine is a custom built computer designed and brought to life by our team to process and learn from billions of spatial data points a day, utilizing a deep learning optimized Volta Architecture GPU, custom loop liquid cooling, a 32 core CPU, 128 GB of RAM, and a 12 tb NVMe RAID drive.