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When Russians Hack Adder…

Advertising for elections and political campaigns effectively, post-2016, takes a fundamentally different approach. Things Changed, Bigly American politicians have a flair for the dramatic, to say the least. We like decisive (divisive?) language, big ideas, promises

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This is Your Brand on Ads

This is Your Brand on Ads

Your brain is capable of filtering out a lot of this “background noise” and only lets a few things get through. These are the things that your brain considers to be important – the sound of your child crying, the voice of your spouse, and anything that is out of the ordinary.

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