Hey y’all, I’m Lillie Beiting. I play a data scientist on TV, but I’m more of a digital marketer who specializes in cross-software ROI attribution modeling and database architecture. I have a ridiculous tech stack:
The continuous changes in marketing models have presented both consumers and marketers a range of choices and an array of new technology to support marketing decisions and programs. New marketing techniques require new financial mindset, new analytic tools, and some additional skills so that system will better support marketing decisions.
Every day, more stories arise of data breaches from companies and organizations that were once thought to be impenetrable. It has become more and more evident that a giant database full of every transaction a company participates in is not the solution. So what is?