Millennials are set to become the largest living generation by 2019. Contrary to popular belief they are willing to spend money, therefore it is extremely important that businesses marketing strategies are focused on this upcoming rejuvenating force among the U.S. economy.
What does your marketing strategy do to connect with this powerful demographic? By 2020 millennials will have a collective spending power of $1.4 trillion. They will change how traditional marketing is done, push for better products, and demand innovation. One of the biggest influencers on millennials is word of mouth. What’s a great way to get people talking about your brand image? The answer may be in paid car advertising.
According to the Transportation Advertising Council, a division of the OAAA, vehicle advertising generates between 30,000-70,000 daily vehicular impressions.
Emerging technology has lead outdoor advertising, such as paid car advertising, to become more trusted than online mediums and it drives more brand engagement actions, 85% believe it is useful and 58% take action after seeing an outdoor ad. Car wraps are a great way to get many impressions in a specific area and more importantly they have an ability to improve a better brand image throughout a community.
Millennials grew up in a tech-savvy generation. They have product information, reviews, and price comparisons at their fingertips. Goldman Sachs reports that over 57% of millennials will do some research before buying a product. So, what can marketers do to build relationships with millennials? If millennials want innovation and trust word of mouth recommendations, we believe that paid car advertising will be an highly effective tool, especially more so than online advertising.
Adder’s services can build or improve a brand image throughout a community by signing up drivers to go out and get a brand a lot of impressions, also by utilizing the word of mouth aspect from campaigns. As drivers promote these campaigns on their personal vehicles, it is likely that they will explain to their friends, family members, and coworkers how easy it is to make extra money and how great it is that these brands offer them that opportunity.
Businesses that don’t steer their marketing strategy to include millennials will be missing out on a massive demographic. Adder is a great way to increase brand engagements towards millennials by pairing the businesses with community members, and getting them talking again about the brands they want to support.