It’s Alive!

It’s Alive!

Today marks a major milestone in the story of our startup.

Frankly, we’re a little surprised at how quickly things came together.

The Adder Mobile team thought this day was months away, but we decided to make a huge leap into the unknown. We’ve spent weeks in a fever pace of coding, testing, debugging, and breaking things, all to see this day come to light as quickly as we could make it happen.

Because we’ve had such a huge response from drivers eager to get started, the Adder team took the hint and made it happen. We’ve made major changes to the car wrap apps in development and created a number of programs to help us measure and manage the outdoor analytics measurement system!

“So what’s the big deal? What is it? Out with it, man!”

Alright alright, I’ll tell you:

I’m proud to say that…

Actual footage of the Adder team

Our first version of the Adder mobile app is alive and in final review for release!


Y’know what… Perhaps it’s better if i just show you. Here it is, running in the background on my personal phone:

Side note: I think it's great that my phone offers me a calculator when I search for "Adder"

We’ve put months into the development of this system, and soon, we’re going to be able to share it with all of you. This is the first step in creating our platform that we hope will truly benefit anyone who makes the decision to advertise with us.

The upcoming release will feature self-service accounts, GPS tracked advertisements, historic route data, geofence targeting and filtering, as well as analytics data as we develop those features and attribution systems. It might be a difficult task, and we certainly have our work cut out for us, but we’re very excited at what’s coming in the near future.

For today, we’re making the finishing touches to the app, but the moment it’s available for download, we’ll be shouting it from the mountaintops. Or maybe just this blog, but you get the idea. We’re thrilled at how far we’ve made it, and can’t wait for you to join us.

-Ian Gerard
CEO & Product Architect


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