OOH Advertising Facts

1 – High Visibility

Online ads are being blocked left and right by consumers — more so now than ever after repeated scandals and increasingly invasive advertisements. With over 50% of consumers using ad blockers online, it makes sense that the supply for digital advertising is decreasing! With this new trend emerging, it’s clear that advertisers need to implement multichannel marketing — using outdoor advertisements to prime further brick and mortar and digital engagement.

2 – Outdoor Advertisements are Viewed 2.5x More Favorably than Online Ads

We have made considerable discoveries in our market research studies, which surveyed hundreds of consumers across multiple key demographics. We found that out of homeĀ ads are 2 to 3x more favorable than online advertisements. Other surveys outside of Adder support this as well — with vehicle ads being a favorite among consumers!

The reasoning behind this is clear — online ads invade user’s personal devices and personal space, using their personal time. With so much burden being placed on customers, it’s no surprise that they’re less interested in interacting with online ads. With over 750 people surveyed, Adder was able to confidently say that consumers prefer outdoor advertisements.

3 – It’s Better for Your Business

When our full system goes online in January 2019, we’ll be able to provide provable conversions on outdoor ads, making it easy to calculate your return on investment!

4 – It’s Better for Your Customers

When your company chooses to buy ad space with Adder, you’re making an investment. You’re investing in a person that will support your company and its message, in addition to hosting your legitimate car wrap ad on their vehicle.

5 – It’s Better for Your Community

Instead of sending money to a corporate server system on an online-only platform, you’re putting your money straight into the community your ad is running in. Doing that puts money in the pockets of your drivers, whose gratitude you’ll earn quickly with Adder!

6 – It’s a Win – Win

Lower costs per impression and a direct payout to consumers mean that everyone gets a chance to gain value from the Adder Platform.

7 – It’s for Everyone!

Adder is for the mom & pop shop, and it’s for multinational titans and the biggest tech companies. It’s for lawyers, doctors, moms, dads, students, Uber and Lyft drivers, insurance salesman, political campaigners, and church youth pastors.