Your brain is capable of filtering out a lot of this “background noise” and only lets a few things get through. These are the things that your brain considers to be important – the sound of your child crying, the voice of your spouse, and anything that is out of the ordinary.
Every time we’re on the web we’re inundated with pop-up ads, social ads and marketing techniques most of us don’t even understand yet. (And as a business owner, we’re told that digital advertising is the only way to reach audiences.
At the end of the day, we can invest dollars into social media advertising as much as we want; but, what about the people that share the same roads, restaurants, and institutions as us?
The chaotic tradition is one that everyone knows will happen every year. So how do businesses advertise for Black Friday?
As a digital marketer who largely focuses on telemetries and predictive analytics, I’m a strong advocate of hypothesis-based marketing campaigns. I spend a good amount of my professional time looking at large sets of numbers before
Combining a digital world with the physical world for advertisers. Finally, the ability to measure ROI metrics with out of home advertising. Using vehicle wraps in get-targeted locations for brands to raise awareness.
In your head it may sound something similar to this – “am I spending too much on this ad?” or “has anyone even noticed my expensive ad?”
We understand this feeling very well. We’ve been in the same boat.