Vehicle ads, like car wraps or those shark-fin screens, have very little to work with when it comes to verified attribution data. A case study is often costly, if not impossible, to find. I know,
As a digital marketer who largely focuses on telemetries and predictive analytics, I’m a strong advocate of hypothesis-based marketing campaigns. I spend a good amount of my professional time looking at large sets of numbers before
Location, however, is also the key factor in advertising: if a business fails to target the key customer base in their local area, then they have missed out on a golden opportunity.
Adder links individuals with businesses in a shared economy to advertise effectively, off the screens and into the streets.