“This attention to the real-world details, of course, means fewer reported impressions overall, which can be frustrating to marketers who like to see big numbers, but there’s a bigger picture to keep in mind — the numbers don’t matter if they aren’t real.”
As a digital marketer who largely focuses on telemetries and predictive analytics, I’m a strong advocate of hypothesis-based marketing campaigns. I spend a good amount of my professional time looking at large sets of numbers before
Location, however, is also the key factor in advertising: if a business fails to target the key customer base in their local area, then they have missed out on a golden opportunity.
Adder links individuals with businesses in a shared economy to advertise effectively, off the screens and into the streets.