1. Vehicle Wrap Advertisements can reach the masses!
just try blockin’ this ad, y’all
- 95% of Americans are reached via media-targeted vehicle drivers and passengers.
- A single vehicle wrap can range between 30,000 to 70,000 impressions a day.
- Fleet vehicle advertising boosts name recognition 15x greater than other advertising media.
Vehicle wraps can reach a much larger audience than almost any other form of advertising! Some businesses will actually gain more customers from their vehicle wraps than their websites.
This is because unlike online, television, or radios ads, vehicle wrap ads can get people’s attention without causing any disturbances. Therefore, typically people respond better to that style rather than other ‘all-in-your-face’ attempts of advertising.
Even the most colorful vehicle wraps do not cause any disturbances. In fact, people usually responded better to the more colorful car wraps. Typically enjoying the striking, noticeable effect of how a stylish vehicle wrap looks. This can effectively put your brand in their minds, without attaching feelings of negativity towards the advertising.
The potential reach of a vehicle wrap ad is enormous too. The OAAA reports that over 95% of Americans can be reached via vehicle wraps. According to the U.S. Department of Transportation, the average American driver travels 13,476 miles each year. So, whether it’s a single vehicle or a fleet of vehicles, you can potentially reach tens of thousands of people per week.
2. Vehicle Graphics are memorable!
- 98% of Americans said they noticed vehicle graphics targeting drivers and passengers.
96% said fleet vehicle wraps had more of a impact than other forms of outdoor media, such as billboards.
97% of respondents remembered the ad on a car VERSUS only 19% for a billboard.
98% think the vehicle wrap ad created a positive image for the business.
- 47% of Millennials said car wraps are easily remembered.
- 29% said outdoor ads resulted in them visiting a retail store within 7 days of seeing that ad and resulting in them making a purchase
Vehicle wraps are basically a eye-catching mobile billboard that gets people’s attention. That is the goal in advertising. Car wraps are so engaging that people’s eyes naturally gravitate towards them and these ads can give a good impression of the company. As seen above, people not only see vehicle wraps as a favorable advertising medium, they also respond to the call of action by actually going to that businesses website or store.
Think about some very popular car wrap campaigns, such as; the Red Bull Car and the Oscar Meyer Weiner-Mobile.
3. Vehicle Wraps are Cost Effective
- Television advertisements cost $23.70 CPM
Advertising with a magazine cost is $21.46 CPM
- Advertising in a newspaper cost is $19.70 CPM
Outdoor signage advertising cost is $3.56 CPM
Radio Advertising cost is $7.75 CPM
Advertising on vehicles with a vehicle wrap cost is $0.35 CPM
Vehicle wrap advertising is the most effective and efficient form of outdoor advertising! Reaching more consumers at a lower cost per thousand impressions than any other form of outdoor advertising. When businesses and their marketing departments consider their advertising budgets, they must always keep in mind their return on investment. While more traditional marketing campaigns are a safe option, the best ROI could come from a unseen source, and until recently companies haven’t been able to track ROI from mobile ads outdoors. However, new technology now allows us the ability to locate, survey, and understand how many people are in a specific geo-targeted zone in order to count the number of people seeing outdoor ads.
Vehicle wraps can help businesses marketing departments find a new creative way to reach their targeted audience, for cheap. The people most likely to see your vehicle wrap are the individuals that live or work in your area. This local marketing campaign produces outstanding results, because many business like to deal with other local businesses!
Next time you are launching a new product or advertising an event, think if it might be worth using this community advertising tactic. Rather than spending critical advertising dollars on the normal boring static sign or billboard, which can only be in a single place at a time, next time think of how a fleet of vehicles moving throughout a city broadcasting your image everyday can make a huge impact on your business. Next time, make a big impact with very few advertising dollars with car wraps.