A primer on how a joke made in 2017 can influence reality to an unexpected degree. “We aren’t counting eyeballs to measure outdoor impressions… yet”This used to be the cheeky thing I’d say in a
A few short months ago… In November, I was preparing for a presentation at Gener8or, hosted by Capitol Records in Los Angeles, and decided to do something a little different. I decided to add in
“We’ve mapped the entire continental United States for mobile device locations. With it, we can measure variables and KPI’s, we can gain insights — we can build maps. “
Hey y’all, I’m Lillie Beiting. I play a data scientist on TV, but I’m more of a digital marketer who specializes in cross-software ROI attribution modeling and database architecture. I have a ridiculous tech stack:
The continuous changes in marketing models have presented both consumers and marketers a range of choices and an array of new technology to support marketing decisions and programs. New marketing techniques require new financial mindset, new analytic tools, and some additional skills so that system will better support marketing decisions.
Every day, more stories arise of data breaches from companies and organizations that were once thought to be impenetrable. It has become more and more evident that a giant database full of every transaction a company participates in is not the solution. So what is?
Your brain is capable of filtering out a lot of this “background noise” and only lets a few things get through. These are the things that your brain considers to be important – the sound of your child crying, the voice of your spouse, and anything that is out of the ordinary.
Every time we’re on the web we’re inundated with pop-up ads, social ads and marketing techniques most of us don’t even understand yet. (And as a business owner, we’re told that digital advertising is the only way to reach audiences.
At the end of the day, we can invest dollars into social media advertising as much as we want; but, what about the people that share the same roads, restaurants, and institutions as us?
The chaotic tradition is one that everyone knows will happen every year. So how do businesses advertise for Black Friday?